FREE WEBINAR
The Cognitive Shift: Why Your Brain Feels Different at Midlife - and What Actually Works
Date: Monday, 18th May 2026
Time: 7:30 PM (AEST)
Location: Online (join from the comfort of your home)
Presented by Dr Joanna Bruce and Frankie Close
You’re still capable.
Still intelligent.
Still experienced.
So why does everything suddenly feel harder?
Why are simple tasks taking more effort?
Why does your brain feel “foggy”?
Why are you forgetting things you would never have forgotten before?
If you’ve found yourself thinking:
- “I used to be able to juggle everything effortlessly.”Â
- “Why can’t I focus like I used to?”Â
- “I feel overwhelmed by things I used to handle easily.”Â
- “I thought I was burning out.”Â
- “I barely recognise myself lately.”Â
…you are not alone.
And more importantly, you are not failing.
For many women in midlife and perimenopause, hormonal changes can directly impact executive function, cognitive capacity, focus, emotional regulation, memory, and mental stamina.
Yet so many women are left believing:
- they’re losing their edge,Â
- becoming less capable,Â
- or simply need to “push harder.”Â
This webinar will help you understand what’s actually happening, and what you can do about it.
Join Dr Joanna Bruce & Frankie Close for a practical and eye-opening conversation on:
The Cognitive Shift: Why Your Brain Feels Different at Midlife — and What Actually Works
This session combines medical insight, neuroscience, psychology, and practical strategies designed specifically for high-performing women navigating perimenopause and midlife cognitive changes.
You’ll walk away with language, tools, and strategies that help you work with your brain not against it.
What You’ll Learn
What You’ll Learn
✔️ Why hormonal changes can impact focus, memory, motivation, emotional regulation, and mental clarity
✔️ The real reason old productivity strategies stop working in midlife, even for highly capable women
✔️ How executive function changes can show up as overwhelm, procrastination, forgetfulness, emotional reactivity, or mental exhaustion
✔️ The HALTSHB framework, a practical list you can use daily to quickly understand what’s affecting your cognitive capacity
✔️ Simple, actionable ways to reduce cognitive overload and support your brain, performance, and wellbeing during perimenopause and beyond
Meet Your Speakers:
Dr Joanna Bruce
Specialist GP | Practice Owner – Menopause Management— Myma Health
Jo brings extensive clinical experience supporting women through perimenopause and menopause, helping them understand the connection between hormones, cognition, mood, and overall wellbeing.
Frankie Close
Business Psychologist | Executive Coach | ADHD Specialist Coach
Frankie specialises in executive function, cognitive performance, behavioural psychology, and supporting high-achieving women navigating neurodiversity, leadership, burnout, and midlife transitions.
This Webinar Is For You If…
You feel mentally overloaded more often than you used to
Your concentration, memory, or motivation feels inconsistent
You’re exhausted by constantly “pushing through”
You’re wondering whether this is stress, burnout, ADHD, hormones… or all of the above
You want practical tools — not just reassurance
You want to understand what’s happening to your brain without shame or self-blame
You Are Not Losing Yourself.
Your system is changing — and understanding it changes everything.
Join us for this free online webinar and start making sense of the cognitive shift so many women experience in midlife.
Monday 18th May | 7:30PM AEST